MarTech Implementation Studio

Tracking, attribution and automation — actually wired to work.

For marketing teams that already know what they want to measure and need someone to build the stack underneath it. Clean tracking, actionable data, automations that hold.

Tracking · Attribution · Automation · Reporting
Agon Agora
48hResponse
CodeNot slides
NoLock-in
Built on the tools you already run
GA4Tag ManagerBigQueryLooker StudioHubSpotGoogle AdsMetaZapier

Most marketing stacks don't break. They just quietly drift out of truth.

Events misnamed. Conversions double-counted. Attribution running on assumptions from 2022. Dashboards your team stopped trusting six months ago.

The strategy isn't wrong. The data underneath it is.

We fix the layer no one wants to touch.

What we build

Five services. Each scoped, priced and shipped.

No open-ended retainers to start. You know exactly what you're buying and what lands.

01

Tracking Setup

GA4, Google Tag Manager, server-side tagging, custom events. From zero or rebuilt from a broken setup.

02

Attribution Stack

Multi-platform attribution that survives audits. Integrations with Google Ads, Meta, LinkedIn. Models that match how your business actually works — not how a vendor says it should.

03

CRM Ops & Automations

Zoho, HubSpot, ActiveCampaign, Salesforce. Zapier and Make flows that don't silently break at 3 AM.

04

Reporting

Looker Studio dashboards on top of BigQuery, Sheets or your warehouse. Built so non-technical stakeholders actually use them.

05

Stack Audits

A diagnostic of your current setup with a remediation plan. The entry point if you're not sure what's broken.

Not sure which one you need?

Start with a Stack Audit — it tells you exactly what's broken and what to fix first.Book a stack audit
What we don't sell

We don't sell strategy. We don't run media. We don't write briefs.

If that's what you need, we'll point you to the right partner.

We sell hands on the stack. That's the whole product.

How a project runs

From messy stack to documented handoff.

Four phases. You sign off on the blueprint before we touch a line of code.

01
1 week

Discovery

We map your current stack, sources of data, and what you're trying to decide with it.

02
1 week

Blueprint

Written architecture: events, dimensions, integrations, owners. You sign off before we touch code.

03
2–6 weeks

Build

Implementation with weekly check-ins. Code, not slides.

04
1 week

Handoff

Documentation your team can maintain. No lock-in. We leave the lights on.

Our tool stack

We're tool-agnostic on purpose.

We pick what fits your team, not what pays us a referral.

Tracking
GA4Google Tag ManagerStapeServer-side endpoints
Data
BigQueryGoogle SheetsClient warehouses
Reporting
Looker StudioCustom dashboards
CRM
HubSpotZohoActiveCampaignSalesforce
Automation
ZapierMaken8n
Ad Platforms
Google AdsMetaLinkedInTikTok
What this costs

We publish ranges because we hate "contact for pricing" as much as you do.

Ranges shift with scope. You get a fixed quote after the discovery call.

Start here

Stack Audit

€1.500 – €2.500
1–2 weeks
Fixed scope. A diagnostic of what's broken and what to fix first.

Single-service implementation

€3.000 – €8.000
2–4 weeks
GA4 rebuild · attribution model · CRM migration · etc.

Full stack overhaul

€10.000 – €25.000
6–10 weeks
For teams rebuilding the whole MarTech layer.

Maintenance retainer

€1.500 – €4.000 / mo
Ongoing
Ongoing optimization, monitoring, new builds as needed.

Ranges shift with scope · Fixed quote after the discovery call

Not sure what's actually broken?

Start with a Stack Audit. You'll know exactly what to fix — and in what order.

Book a stack audit
Is this for you?

Yes, if

  • You're spending €50k+ /year on paid and the data underneath is shaky.
  • Your team has a strategy but no one to wire the stack.
  • You've outgrown the "marketing intern + Tag Assistant" era.
  • You want documentation, not lock-in.

No, if

  • ×You're looking for someone to define the strategy first → paulomalinconi.com
  • ×You need someone to run media buying day-to-day → use an agency.
  • ×You want a single tag installed and that's it → use Fiverr.
  • ×You expect deliverables in slides instead of code.
Who we are

Founded on the conviction that most marketing problems are actually data problems wearing a marketing costume.

Based in Santiago, Chile. Working remotely with teams across LATAM, Spain and broader Europe.

MC
IT Lord

Castro, Mario

The bad boy of Chilean code and founder of this mega corporation.

LinkedIn ↗
RM
Customer voice

Malinconi, Rodrigo

He will shelter and comfort you if we manage to work together. Has genuine empathy for paying customers.

LinkedIn ↗
PM
Biz Dev

Malinconi, Paulo

A great commercial wizard, in charge of attracting clients and paid media expert.

LinkedIn ↗

Agon Agora is part of an integrated practice.

Agon Agora — MarTech implementation · You are here
Tell us what's broken

We'll respond within 48 hours with a 30-minute discovery call.

  • No pitch decks — a working conversation about your stack.
  • A fixed quote after the call, not a vague estimate.
  • Confidential. We sign an NDA if you need one.
48-hour response · 30-minute discovery call · No pitch decks

Thanks.

We'll respond within 48 hours with a 30-minute discovery call.